Both her Like a Virgin album and VMA performance exemplify how gender and sexuality were utilized by Madonna to increase her celebrity in the mid 1980s. The Like a Virgin album featured disco style beats with a single female vocalist singing over them, nothing new for the pop music industry. Yet, Like a Virgin was expected to sell a lot of copies due to the image of Madonna put out by her and the promotions team behind her record. As "Inside the Pop Sleeve" states, "no doubt this neo-con plastic disco doll will sell millions of records, and her picture sitting on a bed in her lacy underwear won't hurt." Madonna was using the imagery of the contemporary party girl, and the sexuality that followed with it, to make herself stand out and to reach her audience. Her VMA performance did much of the same; highlighting traditional images of gender, such as a white wedding dress, and putting them juxtapose to her raunchy, party-girl, image. One critic went as far as to say of her VMA act that she, "performed dreadfully in her underwear and a smile, both of which were as see-through as television will allow." Here is a great example of the critical views of Madonna taken by many at the time. She was clearly using her risque gender ideals and sexuality on stage as an image to hype up her celebrity, and thus sell her music.